Principal TH
Making mutual funds simple — plan your finances with professional fund advisors, and adjust your strategy for any market condition
Company
CODEDIVA Company Limited
Client : Principal Asset Management Co. Ltd.
Industries
Finance
Role
UXUI designer
Date
2022-2023
Credit @principalTH : https://www.youtube.com/watch?v=YTULrF3uwxM
Intro & background
Principal Mutual Fund TH and Principal Provident Fund TH were originally developed as separate applications by Bambu, a digital wealth management solutions provider based in Singapore. Later, the Principal team partnered with a software house in Thailand to redesign and merge the two applications, with the goal of making them more user-friendly and practical.
Problem
Two separate apps (Mutual Fund & Provident Fund) created by Bambu, leading to a fragmented and confusing user experience.
Solution
Principal partnered with a Thai software house to redesign and merge both apps into a single platform.
UX Focus
Deliver a seamless, consistent, and user-friendly experience.
Improve usability and practicality for daily financial tasks.
Mutual Fund and Provident Fund Workflow
Because of the many legal restrictions surrounding financial transactions and identity verification on mobile applications, our internal team had to carefully coordinate with multiple departments to ensure full compliance.The flow diagram below illustrates the relationships between each process, supporting both mutual fund and provident fund users within a single integrated application.
Usability Testing
The usability testing involved nine participants of mixed genders, using different mobile operating systems, all with at least a bachelor’s degree and ranging in age from 25 to 55.
The results of testing various application flows and functions were generally satisfactory. Although some participants took longer to complete certain tasks, all were ultimately able to complete them successfully.
Participant General Background Overview
Task Completion Time (minutes)
KeyTakeaway
Because of the involvement of multiple third parties, my team and I had to spend entire days working closely with the Principal TH team to implement each feature. The financial system is highly complex, with many conditions that must be taken into account to ensure the application is both functional and user-centric. Through this process, I gained extensive knowledge in UX design, investment principles, and retirement planning.
In addition, usability testing provided my team and me with valuable insights into how the application could be improved and enhanced. This experience made me more attentive and significantly strengthened my skills in planning and anticipating the consequences of different flows as a UX/UI designer.