Eastspring M Choice TH
Easy Provident Fund App for Smarter Retirement Planning
Company
CODEDIVA Company Limited
Client : Eastspring Asset Management (Thailand) Co., Ltd.
Industries
Finance
Role
UXUI designer
Date
2022-2023
Credit @eastspringthailand : https://www.youtube.com/watch?v=9VgqhNw05Hg
Intro & background
Eastspring Investment Thailand was originally established through the collaboration of TMBAM Eastspring, Thanachart Fund Eastspring, and Eastspring Investments (Singapore). The company has a policy of launching mutual fund and provident fund initiatives to support those interested in investing and personal financial management.
The project is currently in its first development phase, focusing on the creation of a provident fund (PVD) application and website for employers, employees, fund committees, and Eastspring coordinators.
The next phase, which will involve the development of a mutual fund (MF) application, is expected to be completed within 2025-2026.
e development of a mutual fund (MF) application, is expected to be completed within 2024.”**
Problem
Eastspring TH needed to unify Mutual Funds and Provident Funds in one ecosystem.
Processes were complex with multiple stakeholders.
Requirements demanded strict compliance and careful handling of dependencies.
Solution
Phase 1: Built PVD app & website for transactions and approvals.
Phase 2: Planned MF app (2025–2026).
Enabled workflows: employee → employer/fund committee approvals; employers could also submit forms.
UX Focus
Designed clear, intuitive flows for all user roles.
Prioritized usability and error prevention, especially in menu structures.
Collaborated with devs, BAs, and architects for practical solutions.
Ensured scalability to support both PVD and MF.
Provident fund system (Relationship analysis)
Employees can perform provident fund transactions through the mobile application, with their data subsequently routed to the employer and fund committee for review and approval. In certain cases, the employer may update or submit a registration form on behalf of their employees.
The client’s requirement conditions need to be carefully reviewed and discussed with the developer, business analyst, and system architect in order to identify and agree upon a practical and effective solution.
The relationships between menus are critical, as moving or reordering them can lead to significant consequences. When implementing any changes, it is essential to carefully consider the potential impact on other parts of the system.
Find out more details about Eastspring Investments
KeyTakeaway
I was truly honored to serve as the lead UX/UI designer for this first major project. I took responsibility for analyzing user flows and interface design in alignment with the Business Requirements Document (BRD). Through this experience, I not only strengthened my technical expertise in UX/UI, but also enhanced my time management and ability to consistently deliver high-quality work on schedule and in full compliance with requirements.