Eastspring M Choice TH

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Designing a multi-stakeholder Provident Fund ecosystem

Company

CODEDIVA Company Limited

Client : Eastspring Asset Management (Thailand) Co., Ltd.

Industries

Finance

Role

UXUI designer

Date

2022-2023

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Case study

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Credit @eastspringthailand : https://www.youtube.com/watch?v=9VgqhNw05Hg

Project Overview

Multi-stakeholder PVD ecosystem
Mobile (Employee) + Web (Employer/FC)
Governance-first workflow
Foundation for future MF integration

Structural Gap

• Fragmented workflows across employees, employers, and fund committees
• Limited cross-role status visibility
• Not designed for multi-product scalability

Strategic Shift

• Built unified PVD ecosystem (Mobile + Web)
• Introduced role-based access & approval routing
• Standardized transaction status architecture
• Established foundation for Mutual Fund (Phase 2)

Design Principles

• Governance-first UX
• Role-aware interface design
• Transparency in contribution & approval states
• Scalable system logic for future product expansion

Role Architecture Diagram

The ecosystem consists of:

PVD App (Mobile) – Employee self-service
PVD Web (Web Portal) – Employer management & approvals
FC App / FC Web – Fund committee authorization
Internal Dashboard – Operational monitoring

All platforms connect to a centralized transaction state model, ensuring:

Consistent approval routing
Clear state transitions
Cross-platform visibility without duplication
Governance-aligned data access

The relationships between menus are critical, as moving or reordering them can lead to significant consequences. When implementing any changes, it is essential to carefully consider the potential impact on other parts of the system.